B2B Copywriting Training,
Coaching, and Mentoring
What David doesn’t know about B2B copywriting isn’t worth knowing. The training workshops he runs are incredibly powerful for attendees.
Build skills with a tailored, B2B-focused copywriting course.
Two decades’ professional writing practice. Six years as a trainer. You’ll struggle to find a more experienced B2B-specific copywriting coach than David McGuire.
If you have one or two people to train, David’s open courses for B2B Marketing and Propolis could be a good starting point. But David can also create bespoke, in-house training for your team. He works with delegates in marketing, writing, and sales roles across the UK, Americas, and EMEA – in person, or online.
David’s most popular training subjects include:
- Core competences for B2B writing
- How to use AI in your writing (and how not to)
- Key B2B content formats and processes
- How to review other writers’ work
- B2B creativity and storytelling
His teaching style is engaging and interactive – lots of useful takeaways, structures, and real-life examples. You’ll build confidence and have fun too.
I went away feeling more
knowledgeable and confident in my copywriting skills.
Marketing Executive, Thomson Reuters
A bespoke workshop for your team – in person or online.
No audience, and no team, are quite like yours. So David will work with you to design a tailored agenda, accounting for:
- Specific copywriting priorities and goals
- Your team’s experience and skills gaps
- UK, US, and international English
- Delegates’ locations and roles
- Your brand voice, tone, and style guide (if you have them)
- The kinds of content you write most
- Neurodivergence and other support needs
- Your preferences around format, timing, and online platform
If it’s appropriate, he can also build in reviews and feedback based on real writing work. And he can adapt his copywriting exercises to use live projects, so the time you invest is immediately relevant and useful.
David was excellent – he’s a great teacher! I liked how he connected with the audience and tailored the learning appropriately.
B2B Marketing training delegate, Feb 2024
One-to-one copywriting coaching and mentoring.
If you have colleagues who need focused writing development – or have new responsibilities around content – David can act as a writing mentor and coach.
This personalised approach meets each person where they are, and builds towards your goals. It can take account of feedback from around your organisation. And, because it’s iterative, the sessions can track progress and respond to real-world results.
It’s a focused investment in an individual’s skill set – with a lasting impact on their confidence.
David delivered a smashing copywriting training course
for an esteemed international client. The delegates – many of whom did not have English as their first language – appreciated his patience, passion and humour. We’re looking forward to working with him again soon.
Tessa Parry-Wingfield, Founder and CEO, The Power of Words
See Tessa’s quote in full