B2B Content and
Copywriting Consultancy
What stood out is the time David took to understand our ways of working. The brief writing toolkit he created has transformed this aspect of our work. He delivered engaging and entertaining face-to-face training which the team praised highly.
David brings his knowledge and expertise in writing and communicating to deliver brilliant results for B2B marketing teams. I highly recommend him.
Hand your problem to an experienced, creative professional.
Sometimes, there’s a niggling challenge you’d like to get solved. You might be lacking a consistent approach to reviewing. Maybe your content’s getting lost in the noise. Or perhaps you need to combine two sets of messaging into a coherent whole.
If it’s something that would benefit from a bit of focused expertise, David McGuire can help. He’ll bring two decades of B2B marketing experience – and a challenging, creative approach – to find the answer you need.
Recently, David’s projects have included:
- Devising and implementing an enterprise-wide creative briefing process
- Turning industry research into a meaningful value proposition
- Reflecting new corporate positioning in messaging, without losing personality
- Suggesting surprising, left-field advertising ideas
Importantly, David will consider the reasons behind your brief. He’ll ask smart questions, spot hidden connections, and talk to your stakeholders. Because it’s only the right answer if it works in practice, in your organisation.
Thank you for all your effort and support on developing the value proposition; we are so pleased with the results. Having your guidance and expertise has made the pre-launch process easier, more efficient, and (dare I say it!) more enjoyable.
Stakeholder alignment and workshops.
In too many businesses, the big, important questions get left unasked. It leads to misunderstanding, frustration, and wasted work. That’s where an experienced third party can be useful – teasing out and aligning your stakeholders’ priorities.
From leadership workshops to interviewing clients and suppliers, David will help you uncover the real issues. Crucially, he’ll think on his feet to reflect back any observations in the moment. Validating ideas. Revealing assumptions. Highlighting patterns as they emerge.
This way, there are no surprises. The buy-in has already begun.
There’s truly no one else I’d want onside when it comes to all things B2B words.
I invited David to do messaging and tone of voice for a Chicago-based tech company. He delivered an amazing workshop, with an astounding variety of stakeholders in the room – none of whom had ever participated in something like that before. And David charmed them through the day, to great results.
Three years later, they’re still using that work.
(Plus, he’s just one heckuva guy.)
Maureen Blandford, Founder, Serendipitus